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Protocol Raw Website Documentation: Nutrition Page

Version: 1.4 Last Updated: 18 April 2026 Owner: Protocol Raw Operations Classification: Internal Reference URL: https://www.protocolraw.co.uk/pages/nutrition

1. Document Overview

This document provides a complete reference for the Protocol Raw Nutrition page as currently live on Shopify. It captures the structure, copy, design decisions, and strategic intent behind every section, serving as the single source of truth for the page as built.

The Nutrition page is a verification page. Its job is to demonstrate that Protocol Raw Complete meets the highest European nutritional standard through independent laboratory analysis, not marketing claims. The page is designed for the raw-curious premium buyer who needs scientific confidence that the food is genuinely complete, and for the analytically minded Butternut Box customer who will want to see actual data before committing.

Attribute Detail
Page type Verification / scientific credibility page
Primary CTA See how it works (links to How It Works page)
Secondary CTA See a batch report (links to Proof Portal)
Platform Shopify
Section file sections/nutrition-page.liquid
Template file templates/page.nutrition.json
Design system Visual Identity Guide v2.4, Web Design System v1.3
Voice Brand Voice & Copy Guidelines v1.3
Template version v2.1
Last captured 18 April 2026

2. Visual Rhythm

The page follows a six-section alternating rhythm. The hero uses a split layout with a lifestyle image, unlike the earlier text-only version.

# Section Background Role
1 Hero Cream Hook with confidence headline + lifestyle image
2 The Difference Warm Linen Claim vs proof positioning
3 The Standard Cream FEDIAF two-tier comparison
4 The Evidence Dark Espresso SIGNATURE MOMENT — lab results table
5 Image Break Full-bleed lifestyle image Breathing moment
6 CTA Dark Espresso Chain link to How It Works

Pattern: hero → statement → cards → DARK EVIDENCE → IMAGE → DARK CTA

2 image slots (hero, image break). All copy on this page is hardcoded HTML, not in schema settings (schema only holds the two image pickers). The analysis_url setting was removed in v1.4 when the placeholder "View full nutritional analysis" button was retired.

3. Hero Section

A split layout hero with lifestyle image on the right and confidence headline on the left.

Copy (exact)

Label: NUTRITION

Headline: Complete nutrition. Independently confirmed.

Subtitle: One recipe for every life stage, formulated above the minimums for complete dog food. Then independently confirmed by the lab.

Design Notes

Cream background. Two-column 1fr 1fr grid at desktop, stacking at 900px. Headline in Montserrat Bold 48px Espresso (40px at 900px, 32px at 600px). Subtitle in Inter 18px Taupe, max-width 520px. Hero image at 4:3 aspect ratio with 16px border-radius. Image loads eagerly. 40px top padding at desktop (tightened from 56px at 990px+).

Strategic Intent

The headline makes two claims in four words: the food is complete, and that completeness is independently confirmed. This sets up the page's two-part structure: the FEDIAF section explains what "complete" means at the highest level, and the Evidence section shows the independent confirmation.

The subtitle introduces the headroom frame that the rest of the page then proves. "Formulated above the minimums for complete dog food" signals early that the argument is not "we meet the standard" but "we exceed it deliberately" — the data in the Evidence table then shows by how much. "For every life stage" carries the FEDIAF All Life Stages claim without using the acronym on first read. "Independently confirmed by the lab" closes on evidence rather than formulation intent.

Copy Decision Log

  • "Complete nutrition. Independently confirmed." replaced "Complete means something specific." (v2.0). The v2.0 hero moved from a text-only layout to a split layout with image. The new headline is more direct and declarative, stating the claim rather than teasing a knowledge gap.
  • Subtitle rewritten in v2.0. Old subtitle ("Your dog gets everything they need from real ingredients, not artificial supplements. Verified to the highest European nutritional standard, for every life stage.") was replaced with a shorter, punchier version that mirrors the page structure.
  • Subtitle rewritten again in v1.4 (headroom reframe). Previous v1.3 subtitle: "One recipe. Complete for every life stage. Then independently confirmed by the lab." The v1.3 version stated that the food was complete; the v1.4 version states how. "Formulated above the minimums for complete dog food" is the first line that tells the visitor the whole page has a headroom argument running through it. Every subsequent section — the two-tier comparison in The Standard, the lab values in The Evidence, the closing paragraph — now resolves against this frame.

4. The Difference Section

A centred positioning statement that frames the page as evidence, not marketing. This section was added in v2.0.

Copy (exact)

Label: THE DIFFERENCE

Title: Most brands design a recipe and ask you to trust their nutritionist.

Body paragraph 1: We designed the recipe. Then we sent the finished food to an independent lab, and published what they found.

Body paragraph 2: That's the difference between a claim and proof.

Design Notes

Warm Linen background. Centred content constrained to 760px. Title in Montserrat Bold 36px Espresso (28px at 900px, 24px at 600px). Body in Inter 18px Taupe with 1.8 line-height and 16px bottom margin (last paragraph has no bottom margin). 80px padding at desktop (56px top at 990px+), reducing to 64px at 900px and 48px at 600px.

Strategic Intent

This section does one job: it reframes everything that follows. By naming what other brands do ("design a recipe and ask you to trust their nutritionist") and contrasting it with what Protocol Raw does ("sent the finished food to an independent lab, and published what they found"), the section creates a frame through which the visitor reads the rest of the page.

The final line — "That's the difference between a claim and proof." — is the punchline. It's deliberately the last thing in the section with no trailing explanation.

Copy Decision Log

  • Trailing sentence removed (March 2026). Old copy had a second sentence after the punchline: "And it's why we can show you exactly what's in your dog's food, not just tell you." This restated the point the previous paragraph already landed. Removing it lets the punchline hit clean. On mobile, this also reduces the section by roughly one line of text.

5. The Standard Section (FEDIAF Tiers)

An educational section explaining the two tiers of FEDIAF completeness, positioning Protocol Raw at the higher standard.

Copy (exact)

Label: THE STANDARD

Title: Not all "complete" foods are created equal.

Subtitle: There are two levels of nutritional completeness in Europe. Most foods meet the basic one. We meet the highest.

Context line (between subtitle and tier cards): FEDIAF sets the nutritional standards for pet food across Europe. There are two levels.

Inter 400, 16px, Taupe, max-width 640px centred. Sits between the section header and the tier cards (32px bottom margin before the cards begin). Quietly orients the visitor on what FEDIAF is before they encounter the two-tier comparison — added because most visitors do not know the acronym before this section.

Tier Cards

Standard tier (left, muted):

Field Value
Level STANDARD
Name Adult Only
Description The minimum threshold for "complete" claims under European standards (FEDIAF). Not verified for puppies, seniors, or breeding dogs.

Premium tier (right, highlighted with Forest Green border):

Field Value
Badge PROTOCOL RAW COMPLETE
Level HIGHEST STANDARD
Name All Life Stages
Description Meets the FEDIAF All Life Stages standard. Independently confirmed.
Tags Puppies, Adults, Seniors, Pregnant, Nursing

The higher standard is our starting point, not our ceiling.

A single centred line sits below the two-column tier grid, inside the section's inner wrapper. Typography: Montserrat Bold 700, 18px, Espresso, centred, line-height 1.4. Spacing: 40px top margin from the tier grid, 80px bottom margin to the section break. At 900px, top margin reduces to 32px. At 600px, top margin reduces to 24px and font-size drops to 17px.

Strategic intent for this line: it repositions the tier claim from terminal to opening. Without it, the section's conversion logic ends on "we meet the highest standard" — a stopping point. With it, the FEDIAF tier becomes the floor rather than the ceiling, and the Evidence section's lab values land as proof that Protocol Raw operates above that floor. The argument shifts from "we qualify" to "we exceed, deliberately." Added in v1.4 as part of the headroom reframe.

Design Notes

Cream background. Two-column grid at desktop, stacking to single column at 900px (max-width 440px when stacked). Inner content constrained to 880px. Header centred with 48px bottom margin. Title in Montserrat Bold 36px Espresso (28px at 900px). Subtitle in Inter 17px Taupe, max-width 560px.

The standard tier card has a 1px Stone border. The premium tier card has a 2px Forest Green border with elevated shadow (8px 32px at 12% Forest Green opacity). The "Protocol Raw Complete" badge sits above the card's top-right corner with Forest Green background and white text (11px uppercase, 0.08em spacing). Cards are white with 16px border-radius, 32px padding (24px at 600px). Life stage tags are displayed as pills with Forest Green text on 10% Forest Green background. Tier level labels in 11px uppercase Inter at 0.12em spacing (Warm Gray for standard, Forest Green for premium). Tier names in Montserrat Bold 24px Espresso (20px at 600px).

Strategic Intent

This is the most important educational section on the site. Most dog food customers have no idea that "complete" has two distinct levels under FEDIAF. The standard tier ("Adult Only") is the minimum threshold most brands meet. Protocol Raw meets the higher tier ("All Life Stages"), which covers puppies through to seniors, pregnant, and nursing dogs.

The visual comparison does the persuasion work without naming any competitor. The Butternut customer will naturally wonder which level their current food meets. Most will discover it's the standard tier. This creates a clear hierarchy where Protocol Raw sits above their current food on a verifiable, institutional standard, not a marketing claim.

The life stage tags on the premium card make the All Life Stages claim tangible. "Puppies, Adults, Seniors, Pregnant, Nursing" shows exactly what the standard covers.

Copy Decision Log

  • "Not all 'complete' foods are created equal." replaced "Two levels of 'complete'" (v2.0). More direct and provocative — it challenges the visitor's assumption rather than merely stating a fact.
  • "Independently confirmed." replaced "Verified complete for every dog, at every stage of life." in the premium tier description (v2.0). Shorter and consistent with the hero headline.
  • "Not verified for puppies, seniors, or breeding dogs." This line in the standard tier description is doing critical work. It names the specific gaps in the lower standard, making the All Life Stages advantage concrete rather than abstract.

6. The Evidence Section (Signature Moment)

The page's signature moment. Lab-verified nutritional data displayed in a table format on dark Espresso with green verification marks.

Copy (exact)

Label: WHAT THE LAB FOUND

Title: What's actually in the bowl.

Subtitle: Not what we claim. What the lab measured.

Evidence Table

Nutrient Context Value FEDIAF Reference
Calcium to Phosphorus Safe for all life stages. Within the range vets recommend. 1.2 : 1 FEDIAF range: 1:1 to 2:1
Protein From meat and organs 42% FEDIAF minimum: 22.5%
Omega-3s (EPA + DHA) Three marine sources: fish oil, cod liver oil, and green-lipped mussel Fish oil + mussel —
Meat, organs, and bone The foundation of the recipe 89% —

The first three rows have a green verification circle (Forest Green background, white checkmark) next to the value, marking them as lab-measured results. The fourth row ("Meat, organs, and bone — 89%") is a composition fact rather than a lab-verified measurement, so it deliberately lacks both the green checkmark and a FEDIAF reference line. This visual asymmetry signals that the row is sourced from the recipe itself, not from independent analysis.

Card 3 (Omega-3s) is flagged as pre-launch copy. The current "Fish oil + mussel" value is a source-naming placeholder rather than a measured result. Post-Batch 001, swap plan: replace "Fish oil + mussel" with the measured EPA + DHA value in g/kg or % and add a FEDIAF minimum context line in the format used by Card 2 Protein ("FEDIAF minimum: X%"). At that point the row picks up the green verification circle and stops being visually asymmetric with the first two rows.

Closing Paragraph

Every nutrient a dog needs, from real meat, organs, bone, and whole-food sources. No synthetic additives. Lab-confirmed.

This paragraph is the last element inside the Evidence section. The Results section now ends here — there is no button or other element below it.

Design Notes

Dark Espresso background with dot texture overlay (24px grid, 3% white). Inner content constrained to 800px. Title in Montserrat Bold 40px white (32px at 900px, 28px at 600px). Subtitle in Inter 17px at 60% white opacity.

The table uses border-collapse: separate with 4% white background, 8% white border, and 16px border-radius. Header row: 11px uppercase Inter at 40% white, 12px letter-spacing. Body rows: nutrient names in Montserrat Bold 16px white (14px at 600px), context lines in 13px at 50% white. Values in Montserrat Bold 24px Mint Green (20px at 600px) with right-aligned layout. FEDIAF reference lines in 12px at 35% white. Row separators at 6% white. 20px cell padding (16px at 600px).

The closing paragraph sits below the table in 14px at 40% white opacity, with 24px top margin. Section bottom padding: 80px desktop, 64px at 900px, 56px at 600px — matched to the CTA section for consistent dark-section rhythm across the page.

Strategic Intent

The subtitle "Not what we claim. What the lab measured." is the most important line in this section. It reframes everything in the table below as evidence rather than marketing. Every other dog food brand presents nutritional information as their own claims. Protocol Raw presents it as third-party measurement.

The table format (v2.0) replaced the earlier card grid because a table better communicates "lab report" — it feels like data, not marketing. The FEDIAF reference values on the Ca:P and Protein rows give context that makes the numbers meaningful to someone who doesn't know what "42% protein" means.

The closing paragraph (v1.4 final) names the argument in three short sentences and gets out of the way. The data table carries the headroom proof through its numbers; the paragraph does not need to restate it. "Every nutrient a dog needs" speaks from the dog's perspective rather than the regulator's. "No synthetic additives" matches the consumer vocabulary used on the Ingredients page ("Additives: None.") so the two pages reinforce each other. "Lab-confirmed" is the final two syllables — the page's promise compressed.

Copy Decision Log

  • "What's actually in the bowl." replaced "Here's what's actually in the bowl." (March 2026). Removed the leading "Here's" — more direct and declarative, consistent with brand voice.
  • "Not what we claim. What the lab measured." replaced "Here's what an independent lab found when they analysed the finished food." (March 2026). Two issues fixed: (1) both title and subtitle previously started with "Here's" which was redundant, (2) the old subtitle was purely descriptive while the replacement is positioning — it reframes everything below as evidence. "The lab" rather than "an independent lab" because the section label directly above already says "What the lab found", so "independent" is redundant at this point. State once, prove once, move on.
  • Card 3 (Omega-3s) rewritten in v1.4. Previous copy: context "From fish oil and green-lipped mussel", value "Naturally present". Current: context "Three marine sources: fish oil, cod liver oil, and green-lipped mussel", value "Fish oil + mussel". The previous context line understated the sourcing (the formulation includes cod liver oil as a third marine source, documented on the Ingredients page); the previous value was a status word rather than a source. The current version names the sources in both lines — redundant by design, to hold the reader in the marine-omega-3 story long enough to register that three sources is uncommon. Flagged as pre-launch: post-Batch 001 the value swaps to a measured number.
  • Closing paragraph rewritten twice in v1.4. Starting point (v1.3): "Full compliance across all 37 essential nutrients defined by European standards (FEDIAF), including all 10 essential amino acids, vitamins, and minerals. From whole-food sources. No synthetic premixes." This version was compliance-framed — it answered to the regulator before the dog. Interim v1.4 first pass (briefly live): "All 37 essential nutrients a complete dog food needs, lab-confirmed. Key nutrients are formulated with deliberate headroom, from whole-food sources rather than synthetic premixes." This shortened the paragraph and introduced the headroom term, but still read as compliance framing by structure — "all 37 essential nutrients a complete dog food needs" is regulatory inventory language. Final v1.4: "Every nutrient a dog needs, from real meat, organs, bone, and whole-food sources. No synthetic additives. Lab-confirmed." Three shifts: (1) the reference frame moves from regulator to dog ("every nutrient a dog needs" replaces "all 37 essential nutrients a complete dog food needs"); (2) "synthetic additives" replaces "synthetic premixes" — "additives" is consumer vocabulary and matches the Ingredients page "Additives: None." language, while "premixes" is formulator jargon; (3) the headroom argument is pulled out of the prose and left to the data table's numbers (1.2:1 Ca:P against a 1:1 to 2:1 range, 42% protein against 22.5% FEDIAF minimum). The prose no longer competes with the evidence for that load.
  • Placeholder "View full nutritional analysis — available at launch" button removed in v1.4. A greyed-out CTA on a page whose central argument is "we show, not tell" was a credibility leak. The button's section.settings.analysis_url schema setting was removed at the same time, as was the .ntr-evidence__cta CSS class in the section stylesheet. Exit paths to the Proof Portal remain via the CTA section's "See a batch report" secondary button, which links to an actual batch report page rather than a placeholder.

Data Note

Result values are currently placeholder estimates based on typical ranges for a well-formulated whole-food raw diet meeting FEDIAF All Life Stages. These will be replaced with actual laboratory values once the independent nutritional analysis is complete.

7. Image Break

A full-width lifestyle photograph providing a breathing moment between the data-heavy results section and the CTA.

Design Notes

Full-bleed image at 50vh height (min 360px, max 560px, reduced to min 280px at 600px). Object-fit cover. Lazy-loaded. No text overlay. Warm Linen background shows when no image is set.

Strategic Intent

A visual breathing moment. The evidence section is information-dense and emotionally intense (dark background, large numbers, verification marks). The image break provides relief before the CTA. A warm, relaxed dog image reinforces the emotional payoff: "this is what confident, well-nourished looks like."

8. CTA Section

The closing call to action on a dark Espresso background. Links to How It Works as the next step in the CTA chain.

Pre-Launch Mode (settings.prelaunch_mode = true)

When pre-launch mode is enabled, the closing CTA section replaces the standard CTA with a waitlist email capture form.

  • Title: "Launching soon in London."
  • Text: "We'll let you know when it's ready."
  • Primary: Waitlist form (source: nutrition)
  • Secondary: "Or explore your dog's feeding plan" text link to calculator
  • Dark-background form styling via .wl-dark wrapper class (snippets/waitlist-dark-styles.liquid)

Throttle Mode (settings.throttle_enabled = true)

  • Title: That's the standard. Here's how we enforce it.
  • Text: Every batch is tested before release. See the full process.
  • Button: Throttle waitlist CTA from global settings

Standard Mode

Title: That's the standard. Here's how we enforce it.

Text: Every batch is tested before release. See the full process.

Primary Button: See how it works (links to /pages/how-it-works)

Secondary Button: See a batch report (links to /pages/proof)

Design Notes

Dark Espresso background with dot texture overlay. Centred content constrained to 600px. Title in Montserrat Bold 40px white (32px at 900px, 28px at 600px). Text in Inter 17px at 65% white opacity. Button row uses flexbox with 16px gap, centred, wrapping. At 600px, buttons stack vertically at full width. Burnt Sienna primary button and outlined secondary button with 25% white border.

Strategic Intent

The CTA chain links to How It Works as the natural next step after understanding the nutritional standards. The visitor who has scrolled through the entire Nutrition page and is now confident in the food's completeness is ready to see how the system works in practice.

The title "That's the standard. Here's how we enforce it." bridges from the page's educational content (the standard) to the How It Works page (enforcement through testing). The secondary "See a batch report" button provides a shortcut for the visitor who wants to jump straight to evidence.

9. Page-Level Design Summary

Colour Usage

Colour Usage on Nutrition Page
Espresso (#2B2523) Headlines, body text, evidence + CTA backgrounds
Burnt Sienna (#B85C3A) Section labels, CTA button
Burnt Sienna Dark (#9F4D2F) Button hover state
Forest Green (#2D5144) Premium tier card border + badge, verification circles
Mint Green (#7BC4A0) Evidence table values, analysis link hover
Cream (#F9F7F4) Hero, tiers backgrounds; tier card bodies
Warm Linen (#EBE8E3) Difference section background
Stone (#C4BCB0) Standard tier card border
Taupe (#6B6360) Subtitle text, body text, card descriptions
Warm Gray (#918A85) Standard tier level label

Typography

Element Specification
Hero headline Montserrat Bold 700, 48px desktop / 40px tablet / 32px mobile, Espresso
Section titles Montserrat Bold 700, 36–40px desktop / 28–32px tablet / 24–28px mobile, Espresso or white
Section labels Inter Semibold 600, 12px, Burnt Sienna, uppercase, 0.15em spacing
Difference body Inter Regular 400, 18px, Taupe
Tier card names Montserrat Bold 700, 24px desktop / 20px mobile, Espresso
Evidence nutrient names Montserrat Bold 700, 16px desktop / 14px mobile, white
Evidence values Montserrat Bold 700, 24px desktop / 20px mobile, Mint Green
Life stage tags Inter Medium 500, 13px, Forest Green
CTA title Montserrat Bold 700, 40px desktop / 32px tablet / 28px mobile, white

Spacing

Section Desktop Padding
Hero 40px top, 56px bottom (tightened to 40px/32px at 990px+)
The Difference 80px (56px top at 990px+)
The Standard 80px
The Evidence 80px
Image Break Full bleed (50vh)
CTA 80px

All sections reduce padding at 900px (64px) and 600px (48px). CTA reduces to 56px at 600px.

CSS Scoping

All styles are scoped under the .ntr class prefix. The section content is wrapped in <div class="ntr">.

10. Section Flow Summary

The complete scroll order of the Nutrition page, with each section's conversion job:

# Section Conversion Job
1 Hero State the claim: complete, independently confirmed
2 The Difference Frame everything below as evidence, not marketing
3 The Standard Educate on FEDIAF tiers, position Protocol Raw at the top
4 The Evidence Prove the claim with lab data (signature moment)
5 Image Break Breathing moment, reinforce warmth
6 CTA Bridge to How It Works (enforcement)

11. Key Audience Considerations

The Butternut Box Customer

The Nutrition page serves a specific role in the Butternut Box customer's journey. By the time they reach this page (likely from the Ingredients page or the homepage), they already know Protocol Raw uses whole-food ingredients without synthetic supplements. The question in their mind is: "But is it actually complete?"

Key considerations for this audience:

  • They assume "complete" means the same thing everywhere. The FEDIAF two-tier comparison is the most important section for this audience because it reveals that their assumption is wrong. Most customers have never seen the distinction between Adult Only and All Life Stages completeness.
  • They want to see numbers, not status words. The evidence table shows actual lab data with FEDIAF context. "1.2:1" with "FEDIAF range: 1:1 to 2:1" is infinitely more credible than "Verified" or "Complete."
  • They will check. This audience expects to follow through to the underlying report, not take the summary on faith. The CTA section's "See a batch report" secondary button exists for that follow-through and links to a live batch report in the Proof Portal. (In v1.3, a placeholder "View full nutritional analysis — available at launch" button lived on this section. It was removed in v1.4 — a greyed-out button on a proof-led page signalled the opposite of what the page argues.)

The Vet Conversation

This page serves a secondary function: it gives the customer something to show their vet. The FEDIAF context, the lab data in the Evidence table, and the "See a batch report" link in the CTA section provide a vet with the specific information they need to evaluate the food. Per Brand Voice v1.3, the goal isn't to win an argument with the vet. It's to provide data so the conversation can be productive.

Relationship to Other Pages

Page Question It Answers Evidence Type
Ingredients What's in the food? Formulation transparency
Nutrition Does it actually work? Independent verification
How It Works How is it enforced? Operational system

The Ingredients page builds confidence in the approach (whole-food formulation, no synthetic shortcuts). The Nutrition page proves the approach delivers results (independently verified to FEDIAF All Life Stages). The How It Works page shows how that quality is maintained batch by batch. Together they create the complete argument: we do it differently, we can prove it works, and here's how we enforce it.

Document Relationship
Visual Identity Guide v2.4 Design system, colour palette, spacing
Web Design System v1.3 Component patterns, signature moment guidance
Brand Voice & Copy Guidelines v1.3 Copy principles, terminology standards, Identity Principle
Website Documentation: Homepage v1.0 Sister page documentation
Website Documentation: Ingredients v1.0 Companion page documentation, shared terminology
Website Documentation: How It Works v1.0 Downstream page in CTA chain (Nutrition → How It Works)
Lab Validation Panel v1.1 Testing protocols and panel specification
Production Master Spec v2.7 Formulation detail and nutritional targets

Version History

Version Date Changes
1.4 18 April 2026 Headroom reframe plus follow-up tightening. Hero subtitle rewritten from "One recipe. Complete for every life stage. Then independently confirmed by the lab." to "One recipe for every life stage, formulated above the minimums for complete dog food. Then independently confirmed by the lab." — introduces the headroom frame that the rest of the page then proves. New centred footer line added below The Standard tier cards: "The higher standard is our starting point, not our ceiling." (Montserrat Bold 18px Espresso, 40px top margin / 80px bottom, responsive). Results Card 3 (Omega-3s) rewritten from context "From fish oil and green-lipped mussel" and value "Naturally present" to context "Three marine sources: fish oil, cod liver oil, and green-lipped mussel" and value "Fish oil + mussel"; flagged as pre-launch copy with a post-Batch 001 swap plan (replace value with measured number, add FEDIAF minimum context line matching Card 2 Protein format). Results closing paragraph rewritten twice: interim first pass ("All 37 essential nutrients a complete dog food needs, lab-confirmed. Key nutrients are formulated with deliberate headroom, from whole-food sources rather than synthetic premixes.") was briefly live but retained compliance framing structurally — "all 37 essential nutrients a complete dog food needs" is regulatory inventory language. Final version: "Every nutrient a dog needs, from real meat, organs, bone, and whole-food sources. No synthetic additives. Lab-confirmed." Shifts the reference frame from regulator to dog; "synthetic additives" replaces "synthetic premixes" to match consumer vocabulary already used on the Ingredients page ("Additives: None."); lets the data table carry the headroom argument through its numbers rather than through prose. Placeholder "View full nutritional analysis — available at launch" button removed — schema setting analysis_url and CSS class .ntr-evidence__cta both retired from sections/nutrition-page.liquid. Evidence section bottom padding at 600px bumped from 48px to 56px to match the CTA section. Butternut Box audience and Vet Conversation subsections updated to reference the CTA section's "See a batch report" button in place of the removed analysis link. Template version bumped to v2.1.
1.3 10 April 2026 The Standard section: FEDIAF context line added between subtitle and tier cards: "FEDIAF sets the nutritional standards for pet food across Europe. There are two levels." Inter 400, 16px, Taupe, max-width 640px, 32px bottom margin. Quietly orients the visitor on the acronym before the two-tier comparison. Evidence Table: row swap and context update. "Energy / Concentrated nutrition, smaller portions / 1,900 kcal/kg" row replaced with "Meat, organs, and bone / The foundation of the recipe / 89%". The new row deliberately lacks both the green verification checkmark and a FEDIAF reference line — it is a composition fact, not a lab-measured result, and the visual asymmetry signals that. Calcium to Phosphorus context line updated from "Bone health and growth" to "Safe for all life stages. Within the range vets recommend." (more concrete and safety-anchored). Analysis link copy updated from "View full nutritional analysis →" to "View full nutritional analysis — available at launch →" to manage expectations during pre-launch when the analysis URL is not yet populated.
1.2 March 2026 Full rewrite to match live v2.0 template. Updated hero (split layout, new headline/subtitle), added The Difference section, updated FEDIAF section copy, updated Evidence section (table format, new title/subtitle from March 2026 tightening), removed Verify section (deleted in v2.0), updated design notes throughout. Added How It Works v1.0 to related docs.
1.1 March 2026 Added pre-launch waitlist override to CTA section (source: nutrition). Updated CTA copy to match live chain pattern (Nutrition to How It Works).
1.0 March 2026 Initial release. Documents Nutrition page as at v2.3 template on 1 March 2026.

Document Owner: Protocol Raw Operations